11 Tips for Good Interviews with bad conditions
Resist the mistrust
Many interviewees find threatening journalists. This is especially true for politicians, business leaders and people in show business, whose job success depends heavily on their image. How to succeed interviews with them anyway.
“Journalists knock one constantly on the shoulder – in search of the place where the knife penetrates most easily.” That said, not as injured interviewees, but a renowned journalist: A former editor in chief of the Bavarian Radio and deputy program director of the ARD, Robert Lembke (1913-1989). Similar quotes abound, as opinion polls, according to which the image of journalists in public is atrocious. 11 tips on how to succeed in interviews with suspicious callers anyway.
To get appointments with popular conversation partners, journalists need above all confidence. The one creates through transparency. So no fear of long interview requests. Who, how, what, when, where, why: When interviewees who do not just impose themselves of the press, are satisfied for an interview, they need as much information and good arguments. The “other side” wants to know what journalists want – and risking no surprises. In addition, signaling a detailed inquiry, that the journalist is something about the interview. This flatters many addressees.
Sometimes require requested interviewees yet specific interview questions before or declining an invitation. Reason: To appease awkward questions or to make the interview on condition that they left out. In such cases, journalists should better give up a conversation.
Most interviewees want to know after the date of commitment, what the interviewer will ask. No problem! A few specific questions in advance can the interview appear predictable. In addition, journalists can show that they are well prepared. This can bring them advantages, primarily because of media professionals are annoyed by the interviewees of ill-informed journalists. But beware: Anyone who betrays sensitive issues in advance is your own fault.
Make allergy test
After the dispatch of some interview questions (or interview subjects only), still worth a phone call with the “other side”. Here, journalists can check whether the “threatened” conversation partner is allergic to certain questions. If so, does this mean for the interviewer that he must affix particularly adept at conversation, to provoke any unwanted upsets.
On sort conversation the journalist is often brought a few minutes before the interview partners in the interview room. Until this occurs, he can arrange the seating arrangements according to his taste. Ideally, he and the interviewee sit facing each other across a corner. Then it’s not like being interrogated. If the journalist the place that it envisages for the interlocutor, prepared with his business card and the latest edition of its publication, will settle this by itself there.
Break the ice
Although media professionals like sovereign and left show up in interviews, they are often strained. A small talk before the opening question on common interests or other non-critical threads can break the ice. Does he not – if you foolishly chooses the wrong warm-up topic. So caution in contentious issues such as religion and failures as well as intimate and familiar topics.
To solve the tongue of the respondent, the interviewer should choose an open and positive opening question and let the respondents talk then. Danger in this: Some interviewees take the opportunity to get rid of all the messages they have made for the interview. If they go too far, the interviewer must still intervene and careful, respectful and with a clear view of the clock point to the interviewees it.
Journalists, the interviewees want to tackle critical, without incurring their displeasure should quote the criticism from the lips of others. Then the respondent is the quoted instead of the interviewer attack when he defends himself.
If interviewee feel comfortable, can even trained rhetorician ever tempted to statements that they really wanted to avoid. However, they also slow down most quickly. When journalists noted the emergency braking, they can demonstratively off her recorder, put the pen and thus signal: Do not panic, that’s between us, you’ll talk. Off-record information can later use without harming the source. Has the journalist promised confidentiality, he should stick to it?
Hardly one interviewee speaks ready for printing and is limited to full-bodied responses. To turn into long answers understandable, informative, and entertaining texts, they must journalist rephrase and shorten in the rule. But please with sensitivity! When departing the tenor of the statements falsified or fabricated gross factual errors, he pulls to right the displeasure of the interviewee and gives good reasons for the authorization of interview texts that annoys many journalists.
Negotiate changes to the text
In this country the usual authorization interviewee write the text version of the journalists often around again. If journalists, certain changes unacceptable, they should intervene. When it hit the right note, the Fourth Inter usually make satisfactory concessions.